Social Media Marketing Packages Australia 2026: From $1,200/mo

Social media marketing packages and prices (Australia, 2026)

Last updated: September 2026. Prices in AUD, ex GST.

Option	Typical price	What it covers
Starter package	$1,200-$2,000 a month	1-2 platforms, 8-12 posts a month, basic design, scheduling and a monthly report
Growth package	$2,000-$4,000 a month	2-3 platforms, 12-20 posts, short-form video edits, community management and light boosting
Performance package (organic plus paid)	$4,000-$8,000+ a month	Everything in growth plus paid social management, creative testing and conversion tracking
Paid social management only	$1,000-$5,000+ a month or 10%-20% of ad spend	Campaign builds, testing, optimisation and reporting
Setup fee	$1,000-$5,000+ one-off	Strategy, account build, tracking and first creative
Ad spend	$1,000-$5,000 a month (local), $10,000-$50,000+ (ecommerce or national)	Paid to the platform, not included in any package

Get a price range for your business

What a social media package normally includes

A content plan or calendar agreed each month.
Copywriting and basic graphic design for each post.
Scheduling and publishing across the agreed platforms.
Community management: replying to comments and messages within agreed hours.
A monthly report covering reach, engagement, clicks and leads.

What is usually not included: photography and video shoots, influencer or creator fees, ad spend, and paid ads management unless the package says so.

Starter, growth and performance packages compared

Starter ($1,200-$2,000 a month): keeps one or two profiles active and on brand. Suits local businesses that mainly need to look credible when people check them out.
Growth ($2,000-$4,000 a month): more platforms, more posts and short-form video. Suits businesses using social to build an audience and drive enquiries.
Performance ($4,000-$8,000+ a month): adds paid campaigns, creative testing and proper conversion tracking. Suits ecommerce and lead generation where social has a revenue target.

Ask which package fits your goals

Pricing plans and models agencies use

Monthly retainer: a fixed fee for an agreed scope. The most common plan and the easiest to budget.
Percentage of ad spend: 10%-20% with a minimum fee, used for paid social.
Per post or per asset: $100-$300 per post for copy and design, UGC videos $150-$600 each.
Hourly or day rate: $90-$250+ an hour, used for audits, training and one-off projects.
Minimum terms: three months is normal. Be cautious of 12 month lock-ins without performance checkpoints.

How to compare package quotes

Count deliverables, not adjectives. Posts per month, platforms, videos and response times should be written down.
Ask who makes the content and whether shoots are included.
Check who owns the ad accounts and creative if you leave.
Ask what is reported and which numbers the agency is accountable for.
Confirm the split between fees and ad spend so budgets are comparable.

For a full breakdown of management fees, platform costs and hidden extras, read the social media marketing cost guide.

Which package does a small business need?

A local service business can usually start on a starter package and put spare budget into a small paid campaign, which tends to produce enquiries faster than extra organic posts. If you have no capacity to supply photos, video or approvals, choose a smaller package that will actually get delivered. See social media marketing for small business for a lean approach.

Frequently asked questions

How much do social media marketing packages cost in Australia?

Starter packages run $1,200-$2,000 a month, growth packages $2,000-$4,000 and performance packages that include paid ads $4,000-$8,000+. Ad spend and setup fees are extra.

What is included in a social media management package?

Normally a content plan, copy and design for each post, scheduling, community management and a monthly report. Photography, video shoots, creator fees and ad spend are usually quoted separately.

Is ad spend included in the package price?

No. Ad spend is paid directly to the platform and sits on top of the package fee. Local businesses typically spend $1,000-$5,000 a month on ads.

How many posts a month do I need?

For most small businesses 8-12 quality posts a month on one or two platforms is enough. Consistency and quality matter more than volume.

Are cheap social media packages worth it?

Packages under about $800 a month usually rely on templates and generic content. They keep a profile active but rarely generate enquiries. Check sample work and who will write the content.