What this site is for
Get Digital Marketing Help exists for business owners and marketing decision makers who know something needs attention but do not want to waste money on fashionable tactics, vague retainers or reports that never translate into commercial change.
Every page is here to answer a real question: what a service is actually for, what good looks like in Australia, what it tends to cost, what usually goes wrong, and what is worth asking before you hire anyone. If you read a page, get what you need and never contact us, it has done its job.
Who is behind it
This site is run by Aston Digital, a digital marketing agency based in Melbourne and operating since 2012. Aston started life as a social media management company (formerly Aston Social) and grew into a full-service digital strategy team.
Over 13+ years, Aston Digital has helped private, public and government brands across Australia better understand, plan and execute their digital marketing — including Victoria Police, Metcash, NSW & ACT Primary Health Networks, Dial Before You Dig and Wentworth Healthcare. You can see examples of that work in the Aston Digital case studies.
We built this resource because we kept having the same conversations with businesses, and wanted the honest answers gathered in one place rather than locked behind a sales call.
The people
Daniel Martin — Partner. Daniel founded Aston Digital and leads its strategy work. People, technology and business sit at the core of everything he builds, and his focus is connecting marketing activity to real commercial outcomes rather than vanity metrics. Connect with Daniel on LinkedIn.
Ellen Roumeliotis — Partner. With a background in journalism, Ellen leads on content and quality — making sure the right message lands on the right platform, clearly and without a word out of place. Connect with Ellen on LinkedIn.
How we think about marketing
Good digital marketing is a system, not a single tactic. It starts with a clear commercial objective and a sharp offer, then aligns the right channels, credible creative, a website that converts and measurement that proves what is working. Aston Digital uses its Digital Brand Story Framework to keep all of that pointing at the same business outcome — and that is the same standard the advice on this site is built around.
If you want to go deeper on any channel, start with the Digital Marketing Guide, or explore help on SEO, Google Ads, websites, social media and email.
If you want a hand
Everything on this site is free to use, and there is no obligation. But if you would rather hand a problem to a team that does this for a living, that is exactly what Aston Digital does. No pitch — just tell us what is happening now, what you have already tried and the outcome you are after.
You can call 1300 29 77 16 or send a confidential enquiry below. We reply within 1 business day.