TikTok Ads Cost Australia 2026: CPM $4-$22, Budgets and Fees

TikTok ads price table (Australia, 2026)

Last updated: September 2026. Prices in AUD, ex GST.

Option	Typical price	What it covers
Cost per 1,000 impressions (CPM)	$4-$22	General ecommerce around $6-$12. Finance and legal $15-$22+
Cost per click (CPC)	$0.75-$2	Varies with creative quality and audience
Minimum daily budget	About $30 per campaign, $15 per ad group	Set by TikTok Ads Manager
Realistic test budget	$1,500-$5,000 a month per campaign	Enough volume to judge creative and audiences over 60-90 days
Agency management	10-20% of ad spend ($1,000-$3,000 minimum) or $1,500-$6,000+ flat	Often bundled with Meta management
Creative: UGC and creator videos	$300-$1,500 per asset	Most accounts need 4-8 new videos a month
Setup and tracking	$1,000-$5,000 one-off	Pixel, Events API, catalogue and account structure

Get a price range for your business

How TikTok ads are priced

Like Meta, TikTok sells ads by auction. You choose an objective and a budget, and you pay per 1,000 impressions or per click depending on how you bid. Prices move with competition for your audience and with how well your video holds attention.

In-Feed ads are the standard self-serve format and what most small and mid-sized businesses use.
Spark Ads boost an existing organic post, either yours or a creator's, and usually get higher engagement for the same spend.
TopView and brand takeovers are booked through TikTok sales at a much higher cost and are aimed at national brands.
Watch time matters. Videos that are skipped in the first two seconds get more expensive quickly.

Budgets that actually produce answers

Under $1,000 a month: usually too little data to tell whether TikTok works for you.
$1,500-$5,000 a month: a fair test for one product, offer or audience over 60-90 days.
$5,000-$30,000+ a month: scaling a proven ecommerce offer with constant creative testing.
Add creative on top. Four to eight new videos a month at $300-$1,500 each is typical for an account that keeps performing.

Ask whether TikTok suits your offer

Why creative is the real cost on TikTok

Media on TikTok is cheap. Keeping ads fresh is not. Creative fatigue arrives faster than on any other platform, often inside two to three weeks, and polished brand videos tend to underperform content that looks like it belongs in the feed.

UGC and creator videos: $300-$1,500 per asset depending on the creator and usage rights.
In-house filming with a simple editing workflow can bring this down, but someone still has to script, shoot and edit every week.
Pro video at $2,000-$10,000 is rarely the best use of a TikTok budget unless it is cut into many short variations.

TikTok vs Facebook and Instagram on cost

TikTok usually wins on CPM and cheap reach, especially for under-35 audiences.
Meta usually wins on cost per lead or sale for local services and B2B, because its targeting and conversion data are deeper.
Many Australian ecommerce brands run both: TikTok to find new audiences cheaply, Meta to convert and retarget.

Compare the numbers in our Facebook and Instagram ads cost guide, or see the Google Ads vs Meta Ads comparison.

Who TikTok ads suit, and who should skip them

Good fit: ecommerce, hospitality, fitness, beauty, events, recruitment and any product that demonstrates well on video.
Harder: niche B2B, high-consideration professional services and businesses with no capacity to make video regularly.
If you cannot commit to fresh video every fortnight, put the budget into Meta or Google first.

Frequently asked questions

How much do TikTok ads cost in Australia?

Typically $4-$22 per 1,000 impressions and $0.75-$2 per click. Allow at least $1,500 a month in ad spend per campaign for a meaningful test, plus creative and management.

What is the minimum spend on TikTok ads?

TikTok Ads Manager sets minimum daily budgets of roughly $30 at campaign level and $15 at ad group level in Australia. In practice a useful test needs $1,500 a month or more.

Are TikTok ads cheaper than Facebook ads?

Usually yes for impressions and clicks. Cost per lead or sale is often similar or higher, because TikTok traffic is earlier in the buying journey and creative needs replacing more often.

How much do agencies charge to run TikTok ads?

Similar to other paid social: 10-20% of ad spend with a $1,000-$3,000 minimum, or a flat $1,500-$6,000+ a month. Creative production is normally quoted separately.