Email Marketing Packages and Pricing in Australia

What an email marketing package normally includes

• Campaign planning and a send calendar.
• Copywriting, design and build of each email.
• List management, segmentation and suppression of inactive contacts.
• Testing of subject lines, content and send times.
• Reporting on opens, clicks, revenue or leads.

Usually not included: the software subscription, new automation flows beyond those listed, SMS, and large data migrations.

Starter, growth and advanced packages compared

• Starter ($1,000-$2,000 a month): a regular newsletter or promotion done properly. Suits service businesses and smaller lists.
• Growth ($2,000-$4,000 a month): weekly sends, segmented content and core automations kept healthy. Suits ecommerce stores and active B2B lists.
• Advanced ($4,000-$6,000+ a month): lifecycle programs across welcome, nurture, purchase and win-back, tied into your CRM or store with revenue reporting.

Pay per campaign instead

If you only send occasionally, a package may not be worth it. Single campaigns typically cost $500-$2,000 each including design, copy, build, QA and basic testing. Once you are sending more than two a month, a package is usually cheaper.

Setup and software costs

• Setup or migration: $600-$5,000 depending on authentication, templates, list cleanup and initial flows.
• Deliverability audit and warm-up: $500-$3,000+ if emails are landing in spam.
• Software: $0-$80 a month for small lists, $80-$400+ for mid-tier automation such as Klaviyo or ActiveCampaign, $500-$2,000+ for advanced CRM suites.
• List cleaning services: $50-$300 per 10,000 contacts.

The line-by-line breakdown is in the email marketing cost guide. For automation platforms see marketing automation costs.

How to choose the right level

• List under 2,000 contacts: start with a starter package or per-campaign pricing, and put money into growing the list.
• Ecommerce store: prioritise the core flows first. Welcome, abandoned cart and post-purchase usually pay back faster than extra campaigns.
• B2B with a long sales cycle: a growth package with nurture sequences tied to your CRM.
• Check who owns the account and templates, and whether there is a minimum term.

Frequently asked questions

How much do email marketing packages cost in Australia?

Starter packages run $1,000-$2,000 a month, growth packages $2,000-$4,000 and advanced programs $4,000-$6,000+. Software and a one-off setup of $600-$5,000 are extra.

What is included in an email marketing package?

Campaign planning, copywriting, design and build, list management, testing and reporting. Software fees, new automation builds and SMS are usually quoted separately.

How much does a single email campaign cost?

Typically $500-$2,000 per campaign for design, copy, build, QA and basic testing.

How much does email marketing software cost?

From $0-$80 a month for small lists, $80-$400+ for mid-tier automation platforms and $500-$2,000+ a month for advanced CRM suites as contacts and features scale.

Is email marketing worth it for a small business?

Usually yes. It is one of the cheapest channels to run once a list exists, and a simple welcome sequence plus a regular send is enough for most small businesses to see a return.

Related pricing guides